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Whether you want to sell more spare parts, support your parts desk and hotline team, or drive maintenance and warehouse efficiency, Partium can help you.



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Transform how technicians search for spare parts, empower your users, and increase part sales & maintenance efficiency.

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3 min read

B2B spare part webshops & eCommerce portals

B2B spare part webshops & eCommerce portals

3 tips how to improve customer service and sell more parts with the Partium AI-powered Enterprise Part Search and Oxid eSales.



Customers always wonder what the industry’s ideal B2B spare part webshop or eCommerce portal should look like. What exactly makes a good B2B webshop or eCommerce platform? What can we improve to give our customers can have an even better buying experience? How can we sell more parts?

With Oxid and Partium, the intelligent multi-modal parts search with image, text, and filter, you can tackle these challenges and improve your customer service, customer satisfaction and sell more parts.

Do you wonder how it works? Learn more in this blog post!


3 Tips to Optimize Your B2B eCommerce Shop

In B2B environments, webshops and eCommerce platforms have become increasingly important over the last years. B2B customers want to place their orders conveniently, quickly, easily, 24/7, and from anywhere. This forces OEMs and web shop operators to improve the user experience of their webshops and eCommerce portals and professionalize customer support in order to provide customers with a positive buying experience.


B2B Webshop (1)


Here are our 3 tips for a successful webshop:

  1. Provide your customers with an intuitive and simple search that combines text and images.

Integrate an intuitive search in your webshop or eCommerce portal so that your customers can search and find parts and components via text, image, filter, etc. easily. Enable your customers to search with descriptions, brand names, synonyms, and attributes, or they can simply take a picture of the part they are looking for. Make finding the right part as easy as possible for your customers.


  1. Offer your B2B webshop customers the possibility to request support and have their search results verified.

You can differentiate yourself from the competition by offering good and fast support. Support your customers with their spare parts searches. Provide them with proactive and professional customer service & support. Give them the possibility to request help directly via your webshop, in case your customers are not able to identify and find parts or components on their own or would like to have the search result verified by an expert.


  1. Look at what your customers have searched for and analyze their buyer journey.

Analyze how your B2B webshop customers search for spare parts and components. Learn more about their search behavior and get insights into which parts are searched for the most. This way you can identify patterns, adjust your webshop offering accordingly, and proactively start up- & cross-selling parts and components.


Fast & easy implementation with the Oxid eShop and the integrated Partium spare parts search

Combining the Oxid eShop and the integrated Partium search helps you quickly implement the previously mentioned points.

Partium is an intelligent AI-powered search that helps users find parts in no time using images, texts such as descriptions, synonyms, attributes, colors, shapes, etc., various filtering options, and QR & barcodes.

In digital aftersales environments such as spare part web shops, eCommerce portals, and parts catalogs, Partium creates the best possible search experience for its users. It provides a fast & convenient process to search, confirm and order parts easily.


Partium_Semantic_Feature (1)


Here is an overview of features that Partium adds to the Oxid e-shop offering:

  • Intelligent parts search with images and text (exact terms, synonyms, attributes, descriptions, shapes, colors,..).

  • Support & Confirmation function:

    • Users can ask for help and have their spare parts search confirmed directly in the application.

  • Communication/Messaging Functions:

    • Help Desk and Support staff can ask queries directly in the application.

The support and confirmation feature is particularly popular with customers. In case of uncertainties or insecurities regarding the spare parts search, users can quickly, easily, and  non-bureaucratically contact customer support on the dealer side directly via Partium.

Customer service employees receive more qualified inquiries and have access to the customers' previous search history. In case the hotline agents still have a question before confirming or correcting the part search result, they can use the communication function in the application.


Partium Agent Portal (1)


These are the benefits of integrating Partium into the Oxid webshop:

  • Simple search with different search modalities

    • Partium's multi-modal search allows experienced or less experienced users to find parts quickly & easily.

  • Better Usability

    • Partium works on mobile or desktop applications. It is easy to use & very intuitive.

  • Professional customer service

    • By using Partium, retailers are able to provide better and even more professional customer service, differentiating themselves from the competition. Partium allows customer service staff to directly engage with customers, ask queries when necessary, and confirm customers' spare parts searches.

  • Reduced effort

    • Partium reduces effort on the customer's and dealer's side. Customers can find parts faster and easier and dealers can respond to requests faster and in a more structured way.

  • Learn more about what your customers search

    • Partium provides information about which parts are frequently searched for. This allows dealers to optimize their B2B spare parts offering accordingly and proactively up- & cross-sell.


Are you curious how the Partium search works? Check out this short video to learn more.

In case you have any questions, please do not hesitate to contact us. We are happy to help!

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